Research Methods in Health Communication: Principles and Application

Original price was: $53.72.Current price is: $2.60.

Publication Year: 2014

Posted By: AfkEbooks

0 Rating

published date: 07 Sep 14

by Bryan B. Whaley (Editor)

This volume provides an essential roster of primary research methods as they apply to health communication inquiry. Editor Bryan B. Whaley brings together key health communication researchers to write about their primary methodological areas. Their chapters offer guidance and insights for a variety of approaches to answering research questions. The methods included here cover:

  • Exploration and Description: interview/focus groups, case study, ethnography, and surveys;
  • Examining Messages and Interpersonal
    Exchanges
    : narrative analysis, conversational analysis, analyzing physician-patient interactions, social network analysis, and content analysis;
  • Causal
    Explication
    : experimental research, meta-analysis, and meta-synthesis; and
  • Cultural, Population, and Critical Concerns: rhetorical methods and criticism, and methodological issues when investigating stigmatized populations, and groups with health disparities.

Chapters cite or use examples from allied health areas --
nursing, public health, sociology, medicine -- to demonstrate the breadth of health communication studies.

This work highlights the importance of methodology in health communication research in multiple contexts. Developed to provide a fundamental reference for investigating health communication, this volume will serve as an invaluable tool for researchers and students across the social science and health disciplines.

Product Details

  • ISBN-13: 9780415531863
  • Publisher: Taylor & Francis
  • Publication date: 7/4/2014
  • Pages: 386

DETAILS

Rating

5 Stars
(0 Reviews)
4 Stars
(0 Reviews)
3 Stars
(0 Reviews)
2 Stars
(0 Reviews)
1 Stars
(0 Reviews)

Review This Book

Share Your Thoughts With Other Customers

Write a Customer Review