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Cases in Health Care Marketing (Original PDF from Publisher)
$10.00 $66.00
- Format: Publisher PDF
- Posted Date: 24 Oct 2024
- Posted By: AfkEbooks
Specification
| Published Year | 2010 |
|---|---|
| Language | English |
| Publisher | Jones and Bartlett Publishers |
| Edition : | 1 |
| Format : | Publisher PDF |
| File Size : | 2.8 |
| ISBN : | 9780763764487, 9781449680466, 9781449610388 |
Description
By John L. Fortenberry Jr.
Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor’s materials.
Product Details
- ASIN : 0763764485
- Publisher : Jones & Bartlett Learning; 1st edition (March 12, 2010)
- Language : English
- ISBN-10 : 9780763764487
- ISBN-13 : 978-0763764487
DETAILS
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Publisher
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Language
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ISBN9780763764487, 9781449680466, 9781449610388
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