Introduction to Market Access for Pharmaceuticals (PDF) - Afkebooks - Medical ebooks for Doctors

Introduction to Market Access for Pharmaceuticals (PDF)

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published date: 21 Jan 17

by Mondher ToumiMondher Toumi

Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers’ needs, the drug will fail to reach its intended market value. Introduction to Market Access for Pharmaceuticals is based on an accredited course in this area, taken from the European Market Access University Diploma (EMAUD), and is affiliated with Aix Marseille University.

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ISBN-13: 9781315314587
Publisher: CRC Press
Publication date: 01/12/2017
Pages: 204

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